Archive for February, 2009

Flintoff defiant on IPL

By ⋅ February 28, 2009 ⋅ Post a comment

Andrew Flintoff remains committed to playing in the Indian Premier League despite being forced home from England’s tour of West Indies by his latest injury. The all-rounder is flying back from the Caribbean and will miss the final Test in Trinidad to undergo intensive treatment on his strained hip muscle with his county Lancashire. Vis [...]

Sony sells 50% of IPL airtime for Rs 200 cr

By ⋅ February 28, 2009 ⋅ Post a comment

The second edition of Indian Premier League (IPL), a 20-20 over format tournament organised by Indian cricket board, is still over a month away. But Set Max, the host broadcaster of IPL, has already sold over 50 per cent of the 45-day tournament’s advertisement airtime. Via BS

Sri Lanka postpones Zimbabwe visit

By ⋅ February 27, 2009 ⋅ Post a comment

Sri Lanka Cricket has postponed Zimbabwe’s tour next month in order to give its players rest ahead of the Indian Premier League (IPL). The news comes just 24 hours after New Zealand postponed their visit to Zimbabwe. Via DailyTimes

IPL opening to be more vibrant

By ⋅ February 26, 2009 ⋅ Post a comment

This time around IPL has quite a few aces up its sleeve. Sources on condition of anonymity share, “This time around the event will be an hour-long experience of colour and dazzling performances. A lot of international stars have been approached and what sets them apart is the fact that they will be performing in [...]

Don’t stand in Flintoff’s way, IPL tells England cricket chiefs

By ⋅ February 26, 2009 ⋅ Post a comment

Lalit Modi, commissioner of the billion-pound Indian Premier League, has said that if Andrew Flintoff were to decide he was fit to play in the league, then the England and Wales Cricket Board should not interfere. “It’s between the player and his team,” Modi said. Via Guardian

Will the Twenty20 bubble be next to burst?

By ⋅ February 26, 2009 ⋅ Post a comment

Even the wealthy franchises of the IPL are feeling the effects of the global economic downturn as sponsors withdraw. Now all eyes will be on the IPL in April, as the second season gets under way. Already the signs are that franchise-holders are finding things tougher in the second year after an average shortfall in [...]

Good schedule for Super Kings: Chandra

By ⋅ February 25, 2009 ⋅ Post a comment

Chennai Super Kings could not have asked for a better schedule for their campaign in the 2009 Indian Premier League Twenty20 tournament, according to VB Chandrasekar, the team’s director for cricketing operations. “Overall, it is a nice schedule for us, especially the first four matches that are basically two in and two out, followed by [...]

IPL 2009 promo video by SETMAX

By ⋅ February 25, 2009 ⋅ 5 comments

IPL Season 2 commercial by MAX the official Broadcaster of IPL

IPL emerging as the new medium for merchandise branding

By ⋅ February 25, 2009 ⋅ Post a comment

When a brand is established and it has set the market on fire then its sub sets prop up for capitalization of the benefits that may accrue of it. It is after all an experience that may not have longevity to device long-term strategies. It is happening with the Indian Premier League. Via Cricket360

IPL 2009 to kick off in Jaipur on April 10

By ⋅ February 24, 2009 ⋅ Post a comment

The inaugural ceremongy and opening match of the second season of the Indian Premier League (IPL) will be held in Jaipur on 10 April. The Rajasthan Royals will play two home matches in Ahmedabad. The rest will be played in Jaipur. Via TP

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