IPL Talk

Reliance Big TV pulls out of IPL sponsorship deal

By ⋅ February 13, 2009 ⋅ Post a comment

The reason behind Reliance Big TV’s withdrawal is that MMPL has signed its rival, Airtel Digital TV as its on-air sponsor. The direct-to-home (DTH) arm of the Reliance Anil Dhirubhai Ambani Group, Reliance Big TV Ltd, has pulled out of the proposed Rs137 crore on-ground sponsorship deal with the Indian Premier League (IPL).

Via LiveMint

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Via Crichome.com » Indian Premier League

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