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Media and entertainment industry bet on IPL to beat the slump

By admin ⋅ February 18, 2009 ⋅ Email This Post ⋅ Print This Post ⋅ Post a comment

The Indian Premier League, which has emerged as a hot media property and redefined the concept of sports in India, is likely to continue its upbeat streak, despite the recessionary trends. Industry experts at the FICCI Frames 2009, which saw a large gathering of media and entertainment industry players, feel that the forthcoming second edition of the T20 event will attract advertisers and media buyers at the same pace.

Via BusinessLine

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