IPL Talk

Sony sells 50% of IPL airtime for Rs 200 cr

By ⋅ February 28, 2009 ⋅ Post a comment

The second edition of Indian Premier League (IPL), a 20-20 over format tournament organised by Indian cricket board, is still over a month away. But Set Max, the host broadcaster of IPL, has already sold over 50 per cent of the 45-day tournament’s advertisement airtime.

Via BS

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