Max introduces alternate ad package concept for IPL

IPL Talk

By admin ⋅ April 3, 2009 ⋅ Post a comment

In anticipation of this Sony has introduced an alternative ad package concept for the Indian Premier League (IPL) which kicks off on 18 April. Speaking on this Multiscreen Media president network sales, licensing, telephony Rohit Gupta notes that this package allows clients with smaller budgets to get in and advertise on alternate matches.

Via IndianTelevison