“Sponsors believe that the shift of venue and ongoing recession would result in 20-40% dip in response. They are renegotiating and trying to reduce the sponsorship fee or going for short-term commitments,” said Ranjit Barthakur, vice-chairman, Rajasthan Royals.
However, the defending champions Rajasthan Royals hopes to equal the number of sponsors they had in last season. “We had seven or eight sponsors last year. We would have the same number this year too. Being champions, we are getting premium as well,” Barthakur said without disclosing the likely revenue generated through sponsorships.
Via TP
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