IPL to attract more viewers than elections

IPL Talk

By admin ⋅ April 9, 2009 ⋅ Post a comment

The general election may have won the battle, but it looks like the Indian Premier League (IPL) will win the war—for eyeballs. Viewership studies by two media buying firms say the Twenty20 cricket league that begins on 18 April, will attract more viewers than the election coverage.

Via LiveMint