IPL emerging as India’s Super Bowl for advertisers

IPL Talk

By admin ⋅ April 17, 2009 ⋅ Post a comment

Much like the Super Bowl—considered the most watched television property in the US with estimated advertising revenues of $186.3 million (Rs922 crore today) in 2008—season 2 of the Indian Premier League (IPL) is being seen as a great platform to promote brands and launch new products.

Via LiveMint