IPL Talk

Multi Screen to relaunch Sony riding on IPL effect

In a bid to win back some of the ground that it has lost to competitors in recent years, broadcaster Multi Screen Media Pvt. Ltd will ride the popularity of the Indian Premier League (IPL) to relaunch Sony Entertainment Television (SET), its flagship Hindi entertainment channel. The second season of the successful twenty-over cricket league begins in South Africa on Saturday. Multi Screen Media has exclusive broadcast rights for IPL.

Via LiveMint