Despite their poor cricket performance, the Kolkata Knight Riders have emerged as the strongest IPL brand. UK’s Intangible Business, a world leading brand valuation company, in collaboration with MTI Consulting, a fast growing international strategy consultancy, have just released the IPL Brand Value Scoreboard 2009 – a pioneering valuation aimed at measuring the strengths of the 8 IPL Franchises
Sharukh Khan’s Kolkata Knight Riders (KKR), with a Brand Value of USD 22 Million tops the Brand Value Table, closely followed by Delhi Daredevils (USD 19M), Chennai Super Kings (USD 18M) and Mukesh Ambani’s Mumbai Indians at USD 17 M. Last year’s winners Rajasthan Royals are at the bottom of the table with a value of USD 10 M.
Via BusinessWire
we think that this sharukh will lift the ipl cup 2010
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