IPL Talk

ADD secures IPL Telecast Rights

By admin ⋅ March 31, 2008 ⋅ ⋅ ⋅ Post a comment

Arab Digital Distribution (ADD), the largest pay TV platform management company in the Middle East and North Africa, announced that it had won 10-year exclusive television coverage rights for the Middle East and North Africa for the cricketing world’s most expensive and most talked about - the Indian Premier League Twenty20 cricket competition.

Live coverage for the same would be made available to audiences in UAE, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya via Pehla/ART Premium Sports packages. Thus far US$1.026 billion has already paid for the IPL initial television rights and US$723.6 million for IPL franchise ownership, in addition to the bidding for the players for the event.

Mr. Lalit Modi - Chairman & Commissioner, IPL, said “BCCI-IPL would like to welcome ART Prime Sport, part of ART as its newest Broadcast Partner in the Middle East and North Africa and is pleased to be working with ART Prime Sport on the broadcast of the DLF Indian Premier League in the Middle East and North Africa and is confident that this will be a successful working partnership. We believe the wide variety of viewers of ART will have a exciting line up of matches to look forward to with a array of International Stars and the best of cricketing action”

Read more:
http://www.arabianbusiness.com/index.php?option=com_pressreleases
&view=detail&pr_id=15299&Itemid=77&ln=en

Tags: add, art prime sport, dlf ipl, ipl telecast rights, lalit modi