IPL Talk

Get ready to don IPL caps, T-shirts

By admin ⋅ September 8, 2008 ⋅ Email This Post ⋅ Print This Post ⋅ Post a comment

Having mopped up Rs 350 crore in profits from the inaugural IPL, BCCI is further monetising the league. To begin with, sources say, BCCI is working on plans to license out IPL brand for about $15-20 million for a five-year window. Board officials are learnt to be in talks with two-three global merchandising firms for licensing out IPL brand before the second season commences next April-May.

Via ET

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