IPL Talk

Local game, Big passions

By admin ⋅ March 17, 2008 ⋅ ⋅ ⋅ Post a comment

International cricket, played in the five-day and one-day formats, has been losing audience the world over. Most matches between countries today are played to empty stadiums and yawning crowds. But professional and college football in the US and soccer in Europe attract hundreds of millions of fans every weekend.

What gives? Why such astonishing apathy when the best cricketers are in display…and why such amazing excitement when two local teams are battling? For two reasons: One, it’s not love that sells sports tickets, it is hatred; two, the more localized a team, the greater the hatred for the opponents.

IPL Twenty20 will create a new and enormously lucrative era in cricket…

This is an interesting article by Satya Prabhakar, CEO of Sulekha.com.

Read more:
http://www.livemint.com/2008/03/17003912/Local-game-big-passions.html

Tags: local game, passion, satya prabhakar, twenty20