IPL Talk

Rs 160 crore ad pitch for IPL

By admin ⋅ February 26, 2008 ⋅ ⋅ ⋅ Post a comment

Come March, and the buzz surrounding the Twenty20 Indian Premier League (IPL), the domestic cricket league launched by the Board of Control for Cricket in India (BCCI), will get louder with BCCI, the eight teams and IPL’s media partner Sony Entertainment Television (SET) rolling out their high-pitched advertising campaigns all at once.

Each campaign will have a different theme and all will pitch IPL as one of the prime entertainment and sports brands. “The campaigns are designed to take the hype around IPL to a new scale and establish IPL as a strong sports and entertainment brand,” said Sunder Raman, chief executive, IPL.

Besides, the teams will launch their own individual campaigns. WSG, the sports marketing company that holds the global media rights for IPL, has committed to spending around Rs450 crore on promoting the IPL brand over the next 10 years.

Initially, the campaign will run in India, but later, BCCI and WSG plan to take it global. “In the next two years, we plan to take the campaign to various cricketing markets outside India, specially those from where players have been inducted,” said Raman.

Source: Livemint

Tags: 160 crores, ad pitch, sundar raman