The Indian Premier League (IPL) is seeking a clarification from Sony Entertainment Television (SET) on the matter related to the alleged discriminatory pricing practice followed by the channel for its on-air deals between BIG TV and rival Airtel DTH.
Via BS
The reason behind Reliance Big TV’s withdrawal is that MMPL has signed its rival, Airtel Digital TV as its on-air sponsor. The direct-to-home (DTH) arm of the Reliance Anil Dhirubhai Ambani Group, Reliance Big TV Ltd, has pulled out of the proposed Rs137 crore on-ground sponsorship deal with the Indian Premier League (IPL).
Via LiveMint
Reliance ADAG group’s BIG TV has been chosen as the official DTH partner of the DLF Indian Premier League for 4 years. The news was announced by Lalit Modi, Chairman and Commissioner of the DLF Indian Premier League.
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