Enlisting cheerleaders is a marketing tactic aimed at striking a connect between the teams and spectators and an additional attraction to draw crowds to the games. Expect to see more of cheerleaders during this year’s edition of the Indian Premier League.
Via LiveMint
The Indian Premier League is set to witness a number of changes in the second season. For starters, club owners are becoming a lot more aggressive and want to have their say in the rules and regulations scripted by the IPL governing council.
Via ET
Pakistani cricketers’ absence from the second season of the Indian Premier League has left the affected franchises disappointed with their top officials saying that the Twenty20 event would be poorer without players from here. The Pakistan foreign affairs office yesterday barred the the country’s cricketers from travelling to India for IPL because of “security concerns”.
Via [...]
The Indian Premier League franchisees are feeling the heat of the economic slowdown. Wary of the implications of the economic turmoil, they are looking towards the BCCI to lend them a helping hand.
Via HT
The Indian Premier League’s transfer window is now open. What that basically means is that over the next month, the eight teams can trade players among each other and some early indications are already emerging about what to expect.
Via CricketNext
Foreign private equity firms have been approached to acquire a stake in an Indian cricket franchise as owners of the country’s leading teams in the sport look to raise cash.
Via FT
A workshop featuring representatives of the Indian Premier League’s eight franchise teams as well as the Governing Council, headed by Lalit Modi, will be held in Bangkok later this month.
Via The Hindu
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