ipl

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IPL emerging as the new medium for merchandise branding

By ⋅ February 25, 2009 ⋅ Post a comment

When a brand is established and it has set the market on fire then its sub sets prop up for capitalization of the benefits that may accrue of it. It is after all an experience that may not have longevity to device long-term strategies. It is happening with the Indian Premier League. Via Cricket360

PCB in favour of merger between ICL and IPL

By ⋅ October 21, 2008 ⋅ Post a comment

The Indian Cricket League on Monday got a shot in the arm from the Pakistan Cricket Board which called for a merger between the rebel league and the BCCI-backed Indian Premier League.
Via TOI

IPL has got it wrong

By ⋅ October 16, 2008 ⋅ Post a comment

Suspended fast bowler Mohammed Asif’s legal counsel has expressed confidence that his client will be cleared of the doping offence, claiming serious discrepancies in the procedure followed by the Indian Premier League in the positive dope tests.
Via TheStatesman

ICL fails to match up to IPL’s TV ratings

By ⋅ October 16, 2008 ⋅ Post a comment

The report card for the ongoing Indian Cricket League (ICL) for its debut week is out. According to a Map ratings, ICL has performed dismally, garnering a measly average 0.2-0.4 TVR across both channels, Zee Sports and Ten Sports in the all markets C&S 4+group.
Via ET

Surrey confirm IPL talks

By ⋅ October 15, 2008 ⋅ Post a comment

Paul Sheldon, the Surrey chief executive, has confirmed for the first time that the club are interested in hosting Indian Premier League matches at The Oval.
Via Cricinfo

What’s there in IPL and not in ICL?

By ⋅ October 15, 2008 ⋅ Post a comment

Interesting article from Television Point.
There are a few big names like Inzamamul Haq, Marvan Atapattu and Chris Harris, but is it enough to create the same excitement IPL did earlier this year? “It’s not just about who’s part of the ICL, the presentation itself is way below the standards set by IPL,” says journalist [...]

Get ready to don IPL caps, T-shirts

By ⋅ September 9, 2008 ⋅ Post a comment

Having mopped up Rs 350 crore in profits from the inaugural IPL, BCCI is further monetising the league. To begin with, sources say, BCCI is working on plans to license out IPL brand for about $15-20 million for a five-year window. Board officials are learnt to be in talks with two-three global merchandising firms for [...]

Lanka cricket crisis deepens

By ⋅ September 6, 2008 ⋅ Post a comment

Sri Lanka cricket’s crisis over the timing of the England tour which clashes with the lucrative Indian Premier League (IPL) next year deepened on Saturday with the interim administration and several key players in the team refusing to budge an inch from their positions.
Via Sify

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