sony

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Multi Screen to relaunch Sony riding on IPL effect

By ⋅ April 18, 2009 ⋅ Post a comment

In a bid to win back some of the ground that it has lost to competitors in recent years, broadcaster Multi Screen Media Pvt. Ltd will ride the popularity of the Indian Premier League (IPL) to relaunch Sony Entertainment Television (SET), its flagship Hindi entertainment channel. The second season of the successful twenty-over cricket league [...]

Max introduces alternate ad package concept for IPL

By ⋅ April 3, 2009 ⋅ Post a comment

In anticipation of this Sony has introduced an alternative ad package concept for the Indian Premier League (IPL) which kicks off on 18 April. Speaking on this Multiscreen Media president network sales, licensing, telephony Rohit Gupta notes that this package allows clients with smaller budgets to get in and advertise on alternate matches. Via IndianTelevison

Sony sells 50% of IPL airtime for Rs 200 cr

By ⋅ February 28, 2009 ⋅ Post a comment

The second edition of Indian Premier League (IPL), a 20-20 over format tournament organised by Indian cricket board, is still over a month away. But Set Max, the host broadcaster of IPL, has already sold over 50 per cent of the 45-day tournament’s advertisement airtime. Via BS

Sponsorship issues solved as MSMPL offers compensation

By ⋅ February 21, 2009 ⋅ Post a comment

MSMPL has agreed to compensate IPL “partially” for the loss of Rs137 crore on account of Reliance Big TV, the direct-to-home (DTH) arm of Reliance- Anil Dhirubhai Ambani Group, pulling out of the on-ground sponsorship deal with IPL. The IPL management has also decided to make a “new discounted” offer to Reliance Big TV.
Via LiveMint

Clarify BIG TV charges: IPL to Sony

By ⋅ February 14, 2009 ⋅ Post a comment

The Indian Premier League (IPL) is seeking a clarification from Sony Entertainment Television (SET) on the matter related to the alleged discriminatory pricing practice followed by the channel for its on-air deals between BIG TV and rival Airtel DTH.
Via BS

Reliance Big TV pulls out of IPL sponsorship deal

By ⋅ February 13, 2009 ⋅ Post a comment

The reason behind Reliance Big TV’s withdrawal is that MMPL has signed its rival, Airtel Digital TV as its on-air sponsor. The direct-to-home (DTH) arm of the Reliance Anil Dhirubhai Ambani Group, Reliance Big TV Ltd, has pulled out of the proposed Rs137 crore on-ground sponsorship deal with the Indian Premier League (IPL).
Via LiveMint

Sony, Dentsu trade legal notices over IPL ad agreements

By ⋅ August 22, 2008 ⋅ Post a comment

Broadcaster Sony Entertainment Television and advertising agency Dentsu India seem to be headed to the courts in a dispute around the success of Indian Premier League (IPL) 2008, The Economic Times today reported.
Via Domain B

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